With social media increasing online presence and engagement, photographers are able to use social media platforms to build out portfolios, interact with clients and other photographers, and engage with the industry in ways they have previously been unable to. If you’re a photographer, using social media can be a valuable way to extend your brand and find new opportunities for you. Here are some social media sites you should use if you’re a photographer.
While it may seem an obvious platform, Instagram boasts an influential reputation as a hub for all things photography. As a social media platform, it is formatted to focus on photographs, and users have the ability to like and comment on posts. As a result, Instagram proves useful for branding, as well as networking. Photographers can also link to personal websites on their profiles.
Perhaps one of the largest social networking sites, Facebook has the potential to reach a global audience. In addition to posting pictures on personal accounts, photographers can also make photography-specific pages to highlight their craft and offer their services. Facebook offers a wide-reaching platform for photographers looking to establish their reputation.
Providing a streamlined and easily navigated site, Behance is an ideal platform to develop a portfolio and begin branding. With a creative community, as well as additional resources—such as job listings, apps, and featured works—Behance offers both exposure and opportunities.
Providing organization and simple searching options, Pinterest proves a prominent platform for visual media. With options for business back-linking and the potential to reach wide audiences, Pinterest can provide photographers with a prime platform for branding and gaining exposure.
Providing creative freedom, Tumblr provides photographers the opportunity to post their work on an aesthetically streamlined platform. As users have the ability to repost and comment, Tumblr encompasses branding, exposure, networking, and more.
500px is the ideal platform for photographers who want to immerse themselves in the photography community. The platform displays works from photographers worldwide, allowing ultimate community exposure and engagement. As a result of this, users are able to connect with photographers and build valuable networks within the industry.
For beginning photographers looking to establish a portfolio, Freelancer provides a platform for beginners to access projects. Photographers can use the platform to find jobs to gain experience, build out their portfolio, and establish a presence for themselves. It is also a way for photographers to begin making money off of their services.
As social media continues to aid online engagement, photographers can utilize platforms to build out their brand and network. Though there are many options to sift through, beginning with these in mind will help increase your online presence and opportunities as a photographer.