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Marissa Elman | Fashion & Photography

Marissa Elman is a lifelong lover of fashion and photography.

How COVID Saved Kodak

September 25, 2020 by Marissa Elman

Kodak was a household name back in the days when laying your hands on a photograph meant taking out the roll of film in your camera and having it developed. Kodak attained a powerful market position in the 70s, accounting for 85% of the camera and 90% of film sales in the US. However, the firm’s failure to capitalize on digital photography, which was one of its many inventions, led to a downward spiral trend. So devastating were the effects of the digital era on Kodak that the company declared bankruptcy in 2012. However, the COVID-19 pandemic has saved Kodak as President Trump’s Government promised to loan the company capital to venture into the production of pharmaceutical ingredients for combating the virus.

Kodak’s Jump From a Fallen Photography Giant to a Pharmaceutical Producer

Kodak’s fear of hurting their film sales, if they capitalized on the newly invented digital camera, was a fatal mistake that came with adverse repercussions – the company exited the digital camera industry in 2012.

Over the last several years, Kodak has focused on the production of advanced chemicals. However, there has not been much to show for the effort. Until a few days ago, Kodak was another household name heading down the drain.

In an unexpected turn of events, the Trump administration has summoned Kodak and awarded the organization a contract to make ingredients for the production of generic drugs for COVID-19. The firm is a beneficiary of a government program to reduce the country’s foreign dependence on medical supplies. Nothing has made the implications of this foreign dependency clearer than the COVID-19 pandemic.

Kodak’s Failure to Adapt to the Digital Era Made It a Relic; Will the COVID-19 Pandemic Change That

Trump’s administration has given Kodak $765 million to produce ingredients for COVID-19 drugs. Many are heralding this as a big comeback by Kodak. However, some critics think that Kodak will be hard-pressed to manufacture these ingredients at a price that will compete with the offshore supplies. Only time will tell whether this is a comeback for Kodak or another opportunity to continue ‘surviving.’ Nevertheless if the immediate response to this news is anything to go by, better days lie ahead for Kodak.

Kodak Gains From COVID

Since winning a government loan to produce pharmaceutical ingredients, Kodak’s market valuation and the share price has risen consistently. In just a few days, the firm’s shares had more than tripled.

Kodak began the production of drug ingredients about four years ago. With the recent government loan, the firm is set to expand the production of medical elements in their facilities.

The Best Digital Cameras of 2020

August 6, 2020 by Marissa Elman

Photography is a great hobby, passion, or career to get involved in as there are so many ways to enjoy photography and make art with it. While photography is wonderful, one of the most difficult aspects of it has to be the camera itself. There are so many types of cameras out there, all specializing in different things depending on the type of photos you’re trying to take. This can make choosing a camera extremely difficult for both beginners and seasoned photographers. That’s where this list comes in. Read on to learn about some of the best cameras currently on the market.

 

Sony A6100

If you’re a brand new photographer just beginning on their photography journey, the Sony A6100 is great for you. This compact camera is quite impressive, featuring Sony’s 425-point  hybrid autofocus system, a 24-megapixel APS-C sensor, the ability to shoot video in 4K, and much more. If you’re looking to upgrade to a Sony full-frame camera one day, this camera will go far due to having the same Sony E mount as the A7, meaning you can use all of the same lenses without having to get new ones. One of the biggest perks of this camera for beginners is the price, which usually falls around $750 – $800. While this may seem expensive, it’s actually quite tame for what a camera price can be.

 

Fujifilm X-T4

If you’re looking for the best digital camera overall, it’s hard to go wrong with the X-T4.  While it might not have the “biggest” or “best” of some of its overall quality is what really makes this camera shine. It sports a very classic design but has all of the modern features built-in, such as 4K video, a fully articulating monitor, and 5-axis sensor-shift stabilization, among other features. While many prior Fujifilm X-series cameras have been great, there’s almost always something that just isn’t right. With the X-T4, you don’t have to worry about that. Everything it does, it does great. It does come in at a whopping $1,700 though, so be prepared to spend a pretty penny if you’re thinking of getting it. 

 

Sony RX100 VII

If you’re someone who travels a lot and wants to bring home superior quality photos to remember your trip by, the Sony RX100 VII is the camera for you. This camera is tight and compact but packs a punch by having an awesome roster of features such as fast autofocus, a 3.5mm microphone port, no-blackout viewfinder, and much more. The RX100 has plenty of more advanced features as well, but the truly great thing about this camera is that you’re not forced to use them in order to get a great picture, making this a great camera for pros and just plain old enthusiasts. Price-wise, this camera falls right in between the other two cameras mentioned in this blog – right at $1,200.

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