Fashion trends are important to everyone, even people who don’t put a lot of thought into fashion. Ask yourself, how many people do you see out in public who are wearing clothes that are not in style? Fashion trends seep into our minds consciously and unconsciously, and even individuals who are not interested in fashion tend to be influenced by what is mainstream. But why do fashion trends become popular?
In the past, fashion trends became popular due to the traditional model of originating in the fashion houses, then off to the magazines, and then bought by the consumers. However, now it is the 21st-century, and the Internet is a significant part of our world.
Because of the Internet, the way fashion trends become popular comes from more than just the runway.
We watch what people wear on the streets, particularly in popular cities like New York and Los Angeles, where people are known to be more fashion-conscious. As we pass one another on the streets, we consciously or unconsciously take in what people are wearing. For example, if you are a woman and see a large number of women carrying large handbags rather than small purses, chances are you’ll purchase a large bag over a small purse. This desire will be assisted by what will be available in stores because stores tend to reflect what we see on the streets.
We watch celebrities that we see on the Internet or that we observe on reality TV shows, and we’re influenced by what they wear. For example, arguably the most famous celebrity TV family is The Kardashians. We watch what Kim, Kendall and Kylie Jenner wear. We probably won’t spend as much as they do on an outfit, but stores make it a point to copy these styles at far more affordable prices because designers know that people are influenced by what they see.
Another way we follow fashion trends is with the many fashion blogs that appear on the Internet. Following fashion blogs is more of a habit for a fashionista than your average woman. However, fashion blogs are prevalent in the 21st-century, and the most trafficked ones will influence how individuals perceive the latest styles and compose their own wardrobe.
Social media is prevalent in the 21st-century, especially with the app Instagram. It has at least one billion users. What makes Instagram so conducive to fashion is because it is primarily a visual medium. Users upload their photos for people to view. There are millions of various fashion photos on Instagram that profoundly influence users.
Fashion trends become popular when they are easy to create and easy to afford. They are only popular when everyday people can wear them. Fashions exclusively among the very rich are not popular with everyone.