Everyone knows that 2020 has not been an ordinary year. Coronavirus has changed society and people’s daily routines. Considering that many people have been working from home, going out less, and spending less time in groups, people have been dressing differently. Here are some predictions regarding how fashion will continue to adapt in 2020.
One prominent example of how the Coronavirus could shape fashion choices is the normalization of face masks. While masks were not commonly seen in American society before, they are now essential for entering most businesses and stores due to social distancing protocols. Instead of plain disposable masks, popular fashion designers will be likely to continue making stylish, washable masks until the pandemic is over. Beards and long nails are also going to be less popular because beards make it harder to breathe in masks and long nails do not always feel comfortable under latex gloves.
Regarding popular fashion choices, athleisure happened to be growing in popularity before the pandemic. The fashion industry and society as a whole will be likely to embrace this trend now because it is more comfortable than dressier options but still can be styled in a fashion-forward way. People have been comfortable wearing athleisure during the pandemic and will continue to wear this type of clothing for a while. For this reason, the fashion industry will probably continue to produce more athleisure throughout 2020.
With all the new technological advancements in today’s modern society, people have the option to shop online through their computers, laptops, phones, and tablets. Online shopping has become popular in recent years and especially now because of Covid-19. Brands and clothing companies have been adapting to the pandemic by advertising their websites because the industry knows that some customers are not comfortable going into stores.
Another way that the Covid-19 lockdown will affect fashion trends is a strong increase in sustainability. The fashion industry will have to adapt by slowing down production and prioritizing quality over quantity. Durability is more important than excessive trendiness during a pandemic. Rather than obsessing over whatever trends are hottest at the moment resulting in fast fashion, the industry will have to produce quality clothing that will last longer.